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A business card reader has the power to increase your marketing and networking power immensely. Optical character recognition technology empowers business card readers to scan and capture data from business cards and promotional flyers. The data is parsed, exported by USB cable to laptop or desktop and organized into a company's contacts management program template for future use by anyone having access to the network. With the USB cable, no external power source is required. A single business card reader has the ability to bring back marketing contacts for an entire company.