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For example, you may ask to have have a local pet grooming business that has a website if that you can market your products and services on their site too. You then allow them to market their products on your own website or in your clinic. You can also send your clients to the pet grooming business and they in turn can recommend your vet practice to their clients. For such veterinary marketing to work you should only trade with other businesses that would be associated with animal products or services. This is one way your marketing efforts can be easily expanded.