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Your business card reader is easily one of the most important pieces of office equipment you will ever own. That one small business card reader has the power to capture important contact data from the literally hundreds of business cards and promotional flyers that the business person encounters at trade shows and conferences. Think of the marketing and networking potential of a business card reader! You simply download the captured data from your business card reader to your laptop or desktop via USB cable; no external power source is required. It can't get much simpler than that! Business card readers use OCR and parsing technology to scan and organize captured data into a format compatible with your contacts management program. Once there, the information can be shared with your other team members for enhanced marketing and networking efforts.